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Culture & Capital

Black culture · business · wealth

Fashion & Beauty

We Got Ready For Knicks Opening Night With Jordyn Woods

Source: Essence · Oct 23, 2026

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Business relevance

5/10

  • 01Jordyn Woods partnered with Verizon Shine for a Knicks opening-night customer experience; her compensation and the event’s cost were not disclosed.
  • 02Verizon automatically enrolls customers in Shine when they set up a line, offering weekly experience drops through its app as a loyalty perk.
  • 03Guests received Saie Beauty glam services and Woods by Jordyn accessories, putting Woods’ brand directly in front of participating customers.
  • 04Woods used the event to debut her gold bag, which she said would be sold exclusively at her brand’s Soho pop-up on October 31 and November 1. No price or sales figures were provided.
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Who's involved

Jordyn WoodsVerizonVerizon ShineWoods by JordynSaie BeautyKnicksMadison Square Garden

Tickers mentioned

$VZ
Original reportingRead the full story at Essence →

This Money Angle is an AI-assisted summary of reporting by Essence. Figures come only from the source article. Not financial advice.

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