Black Friday: Hair Essentials From We Love Us For Your Favorite Beauty Maven
Source: Essence · Oct 23, 2026
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The Money Angle
Business relevance
5/10
- 01We Love Us is the shopping destination for 11 Black-owned haircare picks, connecting holiday shoppers with Black beauty brands.
- 02Budget options include Hair Jikoo’s $8 detangling brush and Dosso Beauty’s $9 satin edge scarf; Hair Jikoo’s shampoo pillow costs $80.
- 03Other featured purchases include ONYX + PETAL’s $43 scalp oil, S-Secrets’ $42 conditioning heat cap and Gymwrap by Nicole Ari Parker’s $25 three-pack.
- 04The roundup steers gift spending toward Black-owned businesses, but provides no sales figures, retailer commissions or specific Black Friday discounts.
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Who's involved
We Love UsHair JikooDosso BeautyONYX + PETALS-SecretsGymwrapNicole Ari ParkerLina Lennox
Tickers mentioned
No public companiesThis Money Angle is an AI-assisted summary of reporting by Essence. Figures come only from the source article. Not financial advice.