After Selling Out Products Multiple Times Since Its Launch, Cardi B’s Grow-Good Haircare Line Expands To Beauty Supply Stores
Source: AfroTech · Oct 22, 2026
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The Money Angle
Business relevance
8/10
- 01Cardi B’s Grow-Good Beauty keeps its haircare lineup at $19.99 or less, making affordability central to its sales strategy.
- 02Launched alongside Revolve, the brand has sold out repeatedly and reports a 40% returning-customer rate; the article provides no revenue figures.
- 03After entering two New York beauty supply stores, Grow-Good is expanding into four independently owned stores across Atlanta, Chicago, Houston and Los Angeles.
- 04Cardi B chose beauty supply stores over Sephora or Ulta Beauty to reach her core supporters. Revolve describes the rollout as a test of the brand’s retail staying power before any broader expansion.
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Who's involved
Cardi BGrow-Good BeautyRevolveRaissa GeronaSephoraUlta BeautyThe Business of FashionAFROTECH
This Money Angle is an AI-assisted summary of reporting by AfroTech. Figures come only from the source article. Not financial advice.